The Activated Scale Go-to-market blueprint

This report discussed in depth the ever changing landscape of B2B sales & marketing strategies, including research from Gartner, McKinsey & many other top sources. 

In this report, B2B start up & scale up leaders will learn: 

  • The modern day B2B sales professional’s tech stack 

  • The changing buyer behaviour of  B2B decision maker 

  • Determining & researching your niche - how to create an ICP 

  • Executing an ABM Campaign

  • Funnel building - how B2B companies can leverage automated sales funnels to bring capital efficiency to their sales & marketing teams

  • Scaling your team - how businesses are tapping into a growing network of interim sales professionals to rapidly scale their outbound & inbound sales team 

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