Are your sales reps spending more time on administrative tasks than actually selling? What if you could cut down on those time-consuming chores and focus on generating better revenue?
In 2025, sales teams can no longer afford to waste time on manual processes. However, 70% of salespeople spend their time on non-selling work. That's a staggering number, but it doesn’t have to be this way.
We understand the unique challenges faced by sales professionals. As a professional, you want to eliminate routine tasks, allowing your team to focus on closing more deals.
In this blog, we’ll uncover the 33 top sales automation tools that can organize your sales process. By the end of this blog, your sales team will be ready to take their productivity to the next level.
At a Glance
- Sales automation is all about freeing up time for your team to focus on building relationships.
- The right sales automation tool will help you convert more leads into customers by ensuring outreach is timely and targeted.
- Choosing the best sales automation software is not about finding the tool with the most features. This is about finding the one that easily fits into your current workflow.
- To avoid common pitfalls, remember: automation should complement, not replace, the personal touch.
What Are Sales Automation Tools?

Sales automation tools are designed to simplify complex yet repetitive tasks throughout the entire sales cycle. From prospecting new leads to closing deals, these tools handle activities that otherwise consume valuable time.
They ensure sales reps spend more time engaging with potential customers. An automation tool usually handles manual tasks such as data entry, scheduling meetings, etc.
Here’s what these tools bring to the table:
- Improved Lead Management: With automated alerts and reminders, reps can reach out to prospects at the right time, increasing the chances of conversion.
- Consistent and Personalized Outreach: 81% of your customers prefer personalized experiences. Sales automation tools can achieve this by sending customized messages based on each lead's specific behavior.
- Data-Driven Insights and Reporting: You can monitor which campaigns are working, which leads are most engaged. In this way, your team can make data-driven decisions accordingly.
But how do they work to change your sales processes, and which ones are the best for your team? In the next section, we have consolidated all the tools you need to automate your team’s entire sales process.
Read Also: Using AI Tools for Effective Lead Generation
30+ The Top Sales Automation Tools in 2025
You might get a list of tools from the internet. However, you don’t need every one of them. Every business is different, and so are its needs. In fact, it might be possible that you want to automate only a few areas of your sales process.
To do that, you need a list of tools for different automation use cases. Let’s take a closer look at the tools below for different categories:
- Cold Email Automation Tools
- Saleshandy
- Mailchimp
- Woodpecker
- Cold Calling Tools
- Phoneburner
- Dialpad
- CloudTalk
- Sales Prospecting Tools
- Saleshandy Connect
- Leadfeeder
- Growbots
- Sales Intelligence Tools
- Gong
- LinkedIn Sales Navigator
- Cognism
- Sales Enablement Tools
- Highspot
- Seismic
- Showpad
- Sales Pipeline Tools
- Pipedrive
- Salesmate
- LeadSquared
- Sales Forecasting Tools
- Clari
- Anaplan
- Outreach
- Meeting Scheduling Tools
- Calendly
- Doodle
- SimplyMeet
- CRM Tools
- Zoho CRM
- Monday Sales CRM
- Freshsales
- Chatbot and AI Sales Assistants
- Intercom
- Drift
- Conversica
- All-in-One AI-powered Sales Automation Tools
- Salesforce Sales Cloud
- HubSpot Sales Hub
- Keap
1. Cold Email Automation Tools
These tools organize the process of sending cold emails and follow-ups, making outreach consistent. Without them, sales teams wasted time on manual follow-ups.
1. Saleshandy

G2 Rating: 4.6/5
Pricing: $25- $209/month
Key Features:
- Spintax: Allows you to create multiple variations of emails to avoid repetition and improve personalization.
- Sender Rotation: Automatically rotates email senders to avoid spam filters and enhance deliverability.
- Sequence Score: Rates your email sequence performance based on key metrics like open rates and reply rates.
- Unified Inbox: Consolidates responses across email accounts into a single interface for easy management.
2. Mailchimp

G2 Rating: 4.4/5
Pricing: $6.53-$130.50/month
Key Features:
- Advanced Reporting: Provides deep insights into open rates, click rates, and engagement, helping optimize campaigns.
- Email Personalization: Allows for detailed customization of emails based on user data and behaviors.
- Automation Workflows: Triggers emails based on customer actions, such as signing up for a newsletter or abandoning a cart.
- Landing Pages: Helps design and publish targeted landing pages to convert more prospects.
3. Woodpecker

G2 Rating: 4.5/5
Pricing: $0-$6,666/month
Key Features:
- Follow-up Scheduling: Automatically sends follow-up emails at scheduled intervals, enhancing engagement with prospects.
- Email Tracking: Provides real-time notifications when a recipient opens an email or clicks on a link.
- Personalized Cold Email Campaigns: Allows for deep personalization of outreach emails.
- Campaign Analytics: Tracks performance of email campaigns to adjust outreach strategies and improve results.
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2. Cold Calling Tools
Cold-calling tools automate the calling process. They help sales teams maximize their outreach while minimizing manual effort, ensuring higher conversion rates.
1. Phoneburner
G2 Rating: 4.7/5
Pricing: $140-$183/month
Key Features:
- Power Dialer: Automates dialing and allows sales reps to call multiple leads in quick succession, saving time.
- Voicemail Drop: Automatically leaves pre-recorded voicemails for prospects, saving reps time on repetitive tasks.
- Real-Time Analytics: Provides detailed reporting on call performance and outcomes, helping teams improve strategies.
- Call Recording: Ensures quality assurance and training by recording all calls.
2. Dialpad
G2 Rating: 4.4/5
Pricing: Starts from $15/month. For enterprise service, contact them for a quote.
Key Features:
- AI Voice Assistant: Provides real-time call transcription and actionable insights for immediate follow-up actions.
- Call Routing & Forwarding: Efficiently routes calls based on predefined rules, ensuring calls reach the right person.
- Unlimited Calling: Supports unlimited calling and texting within the U.S. and Canada, enhancing outreach flexibility.
- CRM Integration: Hassle-free integration with customer relationship management (CRM) and easy to sync sales activities.
3. CloudTalk
G2 Rating: 4.4/5
Pricing: Starts from $25/month. Custom pricing is also available.
Key Features:
- Interactive Voice Response (IVR): Automatically routes callers to the right department, improving call efficiency.
- Call Recording: Allows for the recording of calls for quality assurance and future reference.
- Remote Accessibility: Enables users to make and receive calls from anywhere with an internet connection.
- Whisper Coaching: Sales managers can provide real-time coaching to agents without the customer hearing.
4. Sales Prospecting Tools
Sales prospecting tools make it easier for sales teams to find and qualify the best leads. Without these tools, sales reps may miss valuable opportunities or spend time on leads that aren't a good fit.
1. Saleshandy Connect

G2 Rating: 4.6/5
Pricing: $25- $209/month
Key Features:
- LinkedIn Email Finder: Extracts verified email addresses directly from LinkedIn profiles.
- Automated Follow-ups: Automates the follow-up process to ensure timely and consistent outreach.
- Contact Management: Organizes contacts effectively, allowing for easy lead segmentation.
- Real-Time Notifications: Alerts users when a lead engages with an outreach email.
2. Leadfeeder
G2 Rating: 4.3/5
Pricing: €0- €99/month ($0-114.44/month)
Key Features:
- Website Visitor Identification: Identifies the companies that visit your website, enabling targeted outreach.
- Lead Scoring: Assigns scores based on lead behavior, helping prioritize follow-ups.
- Real-Time Notifications: Sends alerts when target companies visit your website, helping sales teams act quickly.
- Integration with CRM: Syncs with CRM systems to keep lead data up to date.
3. Growbots
G2 Rating: 4.5/5
Pricing: $0- $39/month
Key Features:
- Intelligent Lead Scoring: Uses machine learning to prioritize leads based on their likelihood to convert.
- Personalization Tokens: Dynamically inserts prospect-specific data into emails for greater personalization.
- A/B Testing: Tests different versions of email campaigns to optimize engagement.
- Lead Engagement Tracking: Monitors how leads interact with emails, allowing for better-targeted follow-ups.
4. Sales Intelligence Tools
Sales intelligence tools offer valuable insights by analyzing prospect behaviors, sales conversations, and historical data. For sales teams, this means no more guesswork for unqualified contacts.
1. Gong
G2 Rating: 4.8/5
Pricing: Contact for pricing
Key Features:
- Deal Intelligence: Analyzes sales conversations to provide insights into the likelihood of closing deals.
- Conversation Analytics: Transcribes and analyzes calls to identify key insights and opportunities for improvement.
- Revenue Intelligence: Offers visibility into the entire sales process, predicting future revenue based on historical data.
- AI-Powered Coaching: Provides real-time feedback for sales reps to refine their strategies during calls.
2. LinkedIn Sales Navigator

G2 Rating: 4.3/5
Pricing: Contact for pricing
Key Features:
- Advanced Search Filters: Allows you to find leads based on job titles, companies, and other criteria.
- Lead Recommendations: Use LinkedIn’s network to suggest new prospects who fit your ideal customer profile.
- InMail Messaging: Sends direct messages to potential clients, even without mutual connections.
- TeamLink: Uses your team's connections to introduce prospects to sales reps.
3. Cognism

G2 Rating: 4.6/5
Pricing: Contact for pricing
Key Features:
- AI-Powered Data Enrichment: Automatically updates and enriches lead data in real time to keep contact details accurate.
- Sales Triggers: Alerts users to key events, helping you engage prospects at the right moment.
- Predictive Analytics: Uses machine learning to predict which leads are most likely to convert.
- GDPR Compliance: Ensures all lead data is compliant with privacy regulations.
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5. Sales Enablement Tools
1. Highspot

G2 Rating: 4.7/5
Pricing: Contact for pricing
Key Features:
- Sales Content Management: Organizes and centralizes sales collateral for easy access.
- AI-Powered Content Recommendations: Suggests the best content for each sales stage based on customer data.
- Training Playbooks: Provides step-by-step sales guides to help sales teams with effective strategies.
- Content Analytics: Tracks content usage and performance, helping refine sales strategies.
2. Seismic

G2 Rating: 4.7/5
Pricing: Contact for pricing
Key Features:
- Dynamic Content Personalization: Customizes sales content in real time to meet specific customer needs.
- Sales Analytics: Offers detailed insights into the performance of content and its impact on sales.
- Collaboration Tools: Facilitates teamwork, enabling sales and marketing teams to align on content.
- Automated Content Distribution: Ensures the right content reaches the right prospects at the right time.
3. Showpad

G2 Rating: 4.6/5
Pricing: Contact for pricing
Key Features:
- Content Library: A central repository for all sales materials, accessible anytime, anywhere.
- Interactive Content: Allows sales reps to engage customers with interactive presentations and documents.
- Collaboration Features: Let sales teams collaborate and share content in real time.
- Advanced Analytics: Tracks content engagement to provide actionable insights and optimize strategies.
6. Sales Pipeline Tools
Sales teams often struggle to track deals across multiple stages, which can lead to missed opportunities or delayed follow-ups. With these tools, teams can easily monitor progress and stay on top of timely actions to close deals efficiently.
1. Pipedrive

G2 Rating: 4.3/5
Pricing: $14-$69/month
Key Features
- Visual Pipeline: Helps teams track deals in a clear, visual manner, improving decision-making.
- Deal Activity Reminders: Automatically sets reminders for key follow-ups, ensuring no deal slips through the cracks.
- Customizable Stages: Customize the pipeline stages to match your specific sales process.
- Email Integration: Integrates with your email service to track communication and sync activities with the pipeline.
2. Salesmate

G2 Rating: 4.6/5
Pricing: $23-$63/user/month
Key Features:
- Smart Task Automation: Automates tasks such as follow-ups, appointment scheduling, and reminders.
- Advanced Reporting: Provides in-depth sales reports and analytics for performance tracking.
- CRM Integration: Easily integrates with major CRMs, centralizing your sales data for better collaboration.
- Customizable Pipelines: Allows teams to create custom workflows and stages tailored to their specific needs.
3. LeadSquared

G2 Rating: 4.5/5
Pricing: Call for Pricing
Key Features:
- Lead Management: Organizes leads into categories for easier tracking and management.
- Automated Lead Distribution: Automatically assigns leads to the right sales rep based on predefined criteria.
- Sales Forecasting: Offers tools to predict revenue and sales performance based on historical data.
- Real-Time Analytics: Tracks lead activity in real time, helping to prioritize high-value opportunities.
7. Sales Forecasting Tools
Without accurate forecasting, teams may overestimate or underestimate their capacity, leading to missed revenue targets. These tools bring clarity by using data to predict future outcomes, ensuring your sales strategy is always one step ahead.
1. Clari

G2 Rating: 4.6/5
Pricing: Contact sales for a custom quote
Key Features:
- AI-Powered Forecasting: Uses AI and machine learning to predict sales performance with high accuracy.
- Pipeline Visibility: Offers real-time tracking of deals and opportunities, providing full transparency into sales progress.
- Collaborative Workflow: Facilitates team collaboration by aligning sales activities and improving decision-making.
- Risk Management: Identifies potential risks in the pipeline, allowing teams to act before deals slip.
2. Anaplan

G2 Rating: 4.6/5
Pricing: Contact sales for a custom quote
Key Features:
- Dynamic Forecasting Models: Offers highly customizable models based on multiple data points for precise sales predictions.
- Scenario Planning: Simulates various scenarios to understand how different factors affect sales outcomes.
- Advanced Analytics: Delivers actionable insights through predictive analytics to improve decision-making.
- Team Collaboration: Allows collaboration with stakeholders, enhancing alignment across teams.
3. Outreach

G2 Rating: 4.3/5
Pricing: Contact sales for a custom quote
Key Features:
- Automated Sales Sequences: Creates personalized sales sequences to engage prospects more efficiently.
- Multichannel Outreach: Integrates email, phone, and social outreach into one seamless workflow.
- Analytics and Insights: Provides deep analytics on sales activity to improve targeting and strategy.
- Sales Engagement Tracking: Tracks prospect engagement to help prioritize follow-ups and conversions.
8. Meeting Scheduling Tools
Meeting scheduling tools address a major pain point: the endless back-and-forth to find the right meeting time. These tools ensure that meetings are scheduled effortlessly and reduce frustration for both parties.
1. Calendly

G2 Rating: 4.7/5
Pricing: $0/month - $15k/year
Key Features:
- Customizable Availability: Allows you to set specific time slots for meetings, making it easier for clients to book time with you.
- Automated Reminders: Sends email reminders to both you and your clients to ensure no meetings are missed.
- Integration with Calendars: Syncs with Google Calendar, Outlook, and more to avoid double-booking.
- Multiple Event Types: Supports different event types (one-on-one, group, etc.) for flexibility.
2. Doodle

G2 Rating: 4.6/5
Pricing: $0 - $8.95/user/month
Key Features:
- Poll-Based Scheduling: Allows participants to vote on their preferred meeting times, making scheduling easier across time zones.
- Integration with Calendar: Syncs with Google, Outlook, and iCal to streamline the scheduling process.
- Customizable Meeting Options: Provides flexibility in setting up meetings, from simple polls to detailed meeting setups.
- Reminder Notifications: Automatically sends notifications to participants, ensuring everyone stays informed.
3. SimplyMeet.me

G2 Rating: 3.3/5
Pricing: $0 - $9.99/month. Custom pricing is also available for enterprises.
Key Features:
- Video Conferencing: Allows video calls for remote meetings with multiple participants.
- Screen Sharing: Lets you share your screen during meetings for easy presentations and discussions.
- Custom Meeting Rooms: Set up dedicated meeting rooms for different types of engagements.
- Cross-Platform Support: Works on desktop and mobile, allowing for flexibility in scheduling and attending meetings.
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9. CRM Tools
CRM tools tackle the challenge of managing scattered customer data by centralizing all interactions in one place. Your team might risk missing key insights and losing opportunities for relationship-building without these tools.
1. Zoho CRM

G2 Rating: 4.1/5
Pricing: (INR 800 - INR 2,600)/user/month ($9.1- $29.61/user/month)
Key Features:
- Contact Management: Organizes and tracks all customer interactions in one place for easy access.
- Sales Pipeline: Visualizes the sales pipeline to track deals from prospecting to closing.
- Automation: Automates tasks such as lead assignments, follow-ups, and data entry.
- Customizable Reports: Provides in-depth reporting tools to measure team performance and sales activities.
2. Monday Sales CRM

G2 Rating: 4.6/5
Pricing: $12 - $28/seat/month (Contact for custom pricing)
Key Features:
- Sales Pipeline Tracking: Tracks each stage of the sales process to streamline team workflows.
- Customizable Workflows: Offers flexibility to create workflows tailored to your sales processes.
- Collaboration Tools: Facilitates team collaboration with shared boards, comments, and notifications.
- Automation of Routine Tasks: Reduces time spent on manual tasks by automating repetitive processes.
3. Freshsales

G2 Rating: 4.5/5
Pricing: INR 749-INR 4,899/user/month ($8.53 - $96.78/user/month)
Key Features:
- Lead Scoring: Automatically assigns scores to leads based on engagement, helping prioritize follow-ups.
- 360-Degree View: Provides a comprehensive view of every customer’s interactions, deals, and activities.
- Customizable Dashboards: Allows sales teams to create dashboards personalized to their specific needs.
- AI-Powered Insights: Provides AI-powered suggestions and insights to improve sales strategies.
10. Chatbot and AI Sales Assistants
Chatbots and AI sales assistants automate lead qualification and engage customers in real-time, streamlining the sales process. They provide instant responses to improve lead conversion rates and enhance customer experience.
1. Fin by Intercom

G2 Rating: 4.5/5
Pricing: $0.99/resolution-$35/user/month
Key Features:
- Automated Lead Qualification: AI-driven chatbots automatically qualify leads based on predefined criteria.
- Customizable Messaging: Personalize chatbot responses based on customer data and behavior.
- Live Chat Handover: Smooth transition from AI to human agents for complex queries.
- Integrated Customer Support: Multi-channel support across email, chat, and social media.
2. Drift

G2 Rating: 4.4/5
Pricing: Custom pricing on quoting
Key Features:
- Conversational Marketing: AI-powered chatbots engage visitors with personalized conversations, increasing conversions.
- Automated Appointment Scheduling: Schedule meetings automatically within the chat.
- Lead Scoring: Automatically scores and qualifies leads based on interaction.
- Live Chat Integration: Transition from bot to human support effortlessly.
3. Conversica

G2 Rating: 4.5/5
Pricing: Contact for a quote
Key Features:
- AI-driven Follow-Ups: AI assistant handles follow-up emails and texts, ensuring consistent communication.
- Lead Nurturing: Continuously nurtures leads until they’re ready to engage with sales teams.
- Integration with CRMs: Integrates with CRM tools to keep leads and interactions organized.
- Multi-channel Communication: Supports email, SMS, and other channels for lead engagement.
11. All-in-One AI-powered Sales Automation Tools
All-in-one AI-powered sales automation tools combine multiple functions, such as CRM, lead scoring, and pipeline management, into a single platform. These tools help sales teams automate end-to-end processes and improve overall sales performance.
1. Salesforce Sales Cloud

G2 Rating: 4.4/5
Pricing: $25- $165/user/month
Key Features:
- Lead Management: Centralized hub for lead tracking and management across sales stages.
- Sales Forecasting: AI-powered predictions to help teams forecast revenue and opportunities.
- Pipeline Management: Visual sales pipeline with customizable views and reporting tools.
- Integration: Integrates with hundreds of third-party apps and tools, extending its functionality.
2. HubSpot Sales Hub

G2 Rating: 4.4/5
Pricing: $0-$150/seat/month
Key Features:
- Email Tracking: Real-time alerts when contacts engage with emails, allowing prompt follow-up.
- CRM Integration: Sync with HubSpot’s CRM to manage customer data efficiently.
- Sales Automation: Automate outreach, follow-ups, and tasks, improving efficiency.
- Reporting and Analytics: In-depth analytics to measure sales performance and optimize strategies.
3. Keap

G2 Rating: 4.2/5
Pricing: Starts at $299/month
Key Features:
- Automated Email Campaigns: Create and schedule automated email sequences to engage prospects.
- Lead Scoring: Automatically scores leads to prioritize high-value opportunities.
- CRM Tools: Centralize customer interactions and track sales pipelines for better management.
- Appointment Scheduling: Automates scheduling for meetings and consultations with integrated calendar functionality.
Take your sales process to the next level with Activated Scale’s Fractional Sales Leadership. Let our experts help you implement the right AI tools to drive better results.
With these top sales automation tools, your team can simplify every aspect of the sales process while boosting productivity.
Though sales automation offers significant advantages, it’s crucial to avoid common pitfalls that can undermine its effectiveness.
Core Challenges While Automating Your Sales Process

It’s absolutely obvious to face challenges while automating your sales process at the beginning. However, that is not the end of the journey. Also, it should not stop you from using tools.
To maximize the potential of the top sales automation tools, it’s essential to balance automation with human interaction. Let’s break down the common issues that sales teams often encounter:
1. Balancing Automation with Human Interactions
Automated emails and messages can save time, but sales still rely on offering personalized solutions. To avoid losing the human touch, ensure your sales team is ready to step in whenever it’s necessary.
Finding the right balance can help you nurture relationships and close deals effectively.
2. Ensuring Data Accuracy
When automation tools don’t sync properly, or when your data is spread across multiple platforms without integration, your sales strategy can suffer. This fragmentation can result in poor decision-making, missed opportunities, and frustrated sales teams.
To combat this, ensure your tools are integrated well and your data is consistently updated and accurate. Keeping everything connected in one system can help you maintain a clear and reliable view of your sales pipeline.
3. Addressing User Adoption Challenges
Sales automation tools are only as effective as the people using them. One major roadblock to successful implementation is user adoption.
45% of sales representatives feel overwhelmed due to the excessive tools. So, providing training about the value of these tools can go a long way.
Address these issues early on. This will ensure your team is confident in integrating them smoothly into their daily workflow.
The right software can significantly reduce productivity challenges. However, choosing the wrong one can result in wasted resources and missed opportunities. So, what should be your go-to approach while choosing the right one? We’ll find that out in the next section.
Read Also: Essential Sales Tools For Startups And Strategies To Grow
How to Choose Sales Automation Software?
To see results from day one, you should equip your sales team with the best automation software. That’s why we have introduced a four-step guide for you, so you remain aware while choosing an automation tool for your sales team:
Step 1: Understand Your Sales Process
Consider how your team handles prospecting, lead nurturing, and closing deals. For example, if you need a tool to handle lead scoring and outreach, a CRM with integrated automation features might suffice.
However, if you require tools for email sequencing, cold calling, and analytics, an all-in-one solution may be more appropriate.
Step 2: Integration Capabilities
A disconnected stack can lead to wasted time, missed insights, and inefficiencies.
For example, if you’re using a CRM like Salesforce or HubSpot, it will organize your workflow easily.
Step 3: Scalability
Look for solutions that offer flexible plans or additional features that can be added as you expand. For example, a tool that works well for a small team may not meet the needs of a larger sales force as your business grows.
In this way, you’re not left scrambling for a new tool as your sales volume increases.
Step 4: Pricing and ROI
Consider your budget, but also think about the return on investment (ROI) that the tool will generate. A higher-priced tool with advanced features may save your team time and lead to a better ROI.
Analyze your needs, weigh the pricing options, and choose software that offers the best value for your team.
Wrapping It Up
Choosing the right sales automation software requires a deep understanding of your sales strategy. Since we’ve done the research about the tools with top G2 rating, you can easily follow this guide as per your business needs. In this way, you can focus more on sales outcomes while being sure about which tools to choose.
At Activated Scale, we specialize in supporting businesses with customized sales solutions.
Our experts can help you choose the right sales automation tools to optimize your sales process for maximum efficiency. Book a consultation with us today!
FAQs
1. What is sales automation software?
Sales automation software helps streamline repetitive sales tasks like prospecting, outreach, and follow-ups. It allows sales teams to focus on high-value activities.
2. How do I know if sales automation is right for my business?
If your sales team spends significant time on repetitive tasks rather than engaging with prospects, sales automation can increase productivity.
3. What are the key benefits of sales automation?
Sales automation improves lead conversion rates and reduces human error by automating time-consuming tasks throughout the sales process.
4. How do I choose the right sales automation tool?
Consider your team’s needs, the tool’s features, integrations, pricing, and ease of use. A thorough evaluation will ensure you select software that supports your sales strategy.
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