Hire a Vice President of Sales

Activated Scale connects startups with pre-vetted and experienced US-based Vice President of Sales. Hire them part-time, or full-time and convert the best to employees!

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Case studies

Hire only the best VP's of Sales!

Pranay Prakash
Co-Founder and CEO
'Activated Scale increased our average deal size by 4X.'
Case Active
Welby Obeng
'With limited time as a founder, we needed a solution that could get us a qualified salesperson quickly'
Binny Gill
Founder and CEO
'Activated Scale quickly understood my current stage and recommended an expert that has sold to my buyer to help me build my sales GTM'
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What is a VP of Sales?

A VP of Sales in most organizations is responsible for the growth of the sales organization.

They build the sales team, coach them to their full potential, build partnerships that drive new revenue and work closely with the rest of the leadership team.

A successful VP of Sales has the following skills:

  • Build and execute the Strategic Direction
  • Hiring
  • Coaching
  • Email newsletters and list growth
Sales Presentation | SDR, BDR | Activated Scale

Most VP's of Sales are targeted by the growth of revenue both new revenue and from current customers. The retention and growth of their employees and the strategic guidance of the sales organization.

How to hire a VP of Sales

There are numerous things to consider before hiring your VP of Sales

1. Your readiness: Are you ready to trust someone to run your sales team and hire talent? Do you have a great product and revenue? Your VP of Sales cannot fix this.
2. Type of Customer: This goes back to your ideal customer profile. What is the title of the buyer, what size of companies, how many decision makers are part of the buying decision.
3. Deal size: Has the VP of Sales sold at a similar contract value previously?
4. Prior team building experience: The VP of Sales must have built and hired a sales team before however big or small.

Once you have a general idea of what you are looking for is when you should start. Some ways to find your VP of Sales includes:

1. Your network: This is the best place to start looking for a VP of Sales. Your network will recommend potential candidates based on what you are looking for.
2. Job Posts: There are numerous websites where you can post a job such as LinkedIn, Indeed, Glassdoor etc. The biggest risk is only getting a pool of candidates that are actively looking for their next job.
3. Recruiters: There are some great recruiters and mostly very average sales recruiters. You must work with a recruiter that has prior proven experience working on sales roles with companies that are at your size and stage.
4. Activated Scale: We only focus on sales roles and have a large pre-vetted sales talent pool that we connect based on their prior experience selling to the buyers our customers are selling to. You can hire them hourly, part-time or full-time!

Questions to ask in a VP Sales Interview

There are numerous questions you can ask your potential VP of Sales candidate.

Here is a list of a few questions that highlight if a potential candidate will be worth hiring:

1. With the information you have, how big a team do you think we need now?
2. Talk about the teams you have directly managed and how did you build them?
3. How should sales, marketing and customer success work together?
4. What sales tools have your teams used and which haven't worked well?
5. What will your plan be to show your effectiveness in the next 180 days?
6. How do you set quotas?
7. What is your decision making style? Is it based on gut or on data?

How to compensate a VP of Sales

Most VP's of Sales have a base pay with a commission component on a fifty-fifty split.

National averages for base pay can range between $125,000 and $200,000. With a fifty-fifty split, their commissions will also range between $125,000 and $200,000.

The base pay can range depending on various factors that include:
1. The types of customers they are focused on winning such as Enterprise, Mid-Market and Small Business.
2. The sales cycle which means how long it takes to win a new customer
3. The size of the team they will manage
4. The hiring location of the VP of Sales

This compensation does not include other benefits such as bonuses, equity or benefits.

How to measure the success of your VP of Sales

You should measure your VP of Sales either on one of the following:

1. Net New Revenue: This is a clean structure for a VP of Sales and helps them to focus on bringing in new revenue. This will help you as the founder to help build the additional structure for renewals and customer success.

2. ARR: If your VP of Sales is responsible for ARR this also means that they are responsible for renewals and retention. While this aligns the company revenue goal with the VP of Sales' goal it can also make the VP of Sales spend a lot of time on other areas besides closing.

Need more than a VP of Sales?

Build out your sales team right here, right now. Our Sales Talent pool includes AE's, SDR's, Customer Success and Sales Operations!

Account Executive

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Sales Development Rep

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Sales Operations

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Customer Success

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