Demand Generation Specialist for Industrial AI

They need a Marketing Demand Generation Specialist with a laser focus on growing pipeline who will be responsible for:

• Campaign development, management, and optimization (including email marketing, lead nurturing, and performance reporting)
• Target account research and contact list building
• SEO/SEM
• Website and marketing system maintenance including CRM

Their Priorities:

Build the engine that drives MQL and SQL acquisition. Marketing campaigns will include:

• Paid campaigns
• Email campaigns
• In-person events & conferences
• Webinars

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• Own target account research and contact list building.
• Own marketing analytics. Provide effective, clear reporting and dashboards so that colleagues understand campaign performance and opportunities for improvement.
• Stay abreast of and execute on best practices for SEO/SEM/other digital advertising
• Maintain marketing and sales systems including HubSpot, and others - seeking expertise from others quickly when needed.
• Coordinate operations for digital events such as webinars and provide operational support remotely for in-person events

Experience:

• 3-5 years of experience in a B2B demand generation role
• Experience managing HubSpot Marketing & Sales platforms
• Experience developing and managing B2B nurture campaigns and email marketing campaigns
• Experience evaluating channels to determine best mix for promotional activities
• Experience with SEM/SEO and digital advertising

This is a 40 hour contract remote role.