The Ultimate Guide to Hiring a Salesperson to save time and money

For your Startup or Small Business

About us

Hiring a Salesperson is Expensive!

And, the results of a sales hire can take a few months.

For a small business or a venture-backed startup, a wrong sales hire could mean the end of their business. We work with 100's of startups and small businesses and hence created this guide to help you make the right decision when hiring for sales to save time and money!

Activated Scale is a marketplace connecting startups and small businesses with vetted and experienced fractional salespeople.


We help Startups Succeed!

'Activated Scale quickly understood my current stage and recommended an expert that has sold to my buyer to help me build my Sales GTM.'
Binny Gill
Founder and CEO
'Your fractional sales talent outperformed my full-time sales employee!
Traven Watase
'You've had a larger impact on our company than you may realize'
Pranay Prakash
Founder and CEO
Our difference

How it works

Our mission is to connect expert marketers with businesses quickly and seamlessly.


Describe your project

We are looking for specific previous experience and measurable results selling to Technology, Marketing and HR Buyers.


Describe your project

If selected to proceed, a salesperson send us a 60-90 second pitch video based on the case study presented to them.


Describe your project

Once we review their pitch and it's accepted, we invite them for a 30-minute interview to further assess fit and answer questions.

Our difference

What will you learn in this guide?


Are you and your business ready for a salesperson?

It's very tempting to hire a salesperson, but if you and your business aren't ready for a salesperson, then you will spend your valuable time and a lot of money.

This section shows you exactly what you will need to be ready for a salesperson.


What kind of salesperson will be ideal for your goals?

Sales is a low barrier to entry job and it's very tempting to hire a salesperson from a large branded company. But, are they really the kind of salesperson that will help you reach your goals?

This section shows you the kinds of salespeople that are good to help you reach your goals.


What does a salesperson need to succeed?

Often overlooked are the tools salespeople need to succeed in your business. The cost of a salesperson isn't just their salary, benefits, and commissions but additional sales tools they will need to succeed. Here are some tools that will help you as a business owner evaluate the full cost of a salesperson.

This section gives you a few examples of tools a salesperson will need.


How should you monitor the success of the salesperson you hire?

What gets measured get's actually done in Sales. If you are not monitoring and building your sales process with the salesperson, then you will never be able to build repeatability in your sales process.

This section shows you how to monitor and build your sales activities.


They're happy. And so are we.

'On-boarding was simple, and the terms are founder-friendly.'
Michael Sitarzewski
'Activated Scale helped us to bring on an experienced salesperson. The speed with which we got her was exceptional. Not only did she have the experience selling to our buyer but could hit the ground running.'
Hanes Singh
Founder and CEO
'You brought on a great hire, super fast!'
Matteo Carroll
Our difference

You Might Be Wondering...

Who even made
this guide?

This guide is brought to you Activated Scale. We are a Techstars-backed marketplace that connects startups and small businesses with vetted and experienced fractional sales talent. We have worked with 100's of businesses and this summarizes our learnings.

Do I have to read
this whole thing?

Of course not! We created a comprehensive resource to be valuable for business owners. Whether you need tips, tricks, or a refresher, hop into any part of this guide that’s valuable to you. Alternatively, we are also available for a call. Just book from our calendar here.

Join Activated Scale Today

We'll match you with a perfect expert.