Activated Scale

In this episode, of How I'm Building This, Prateek interviews Kris Bondi who shares her entrepreneurial journey, detailing her transition from executive roles to founding Mimoto. She discusses the challenges of building a startup, including navigating investor relationships, hiring for cultural fit, and creating a remote work culture. Kris emphasizes the importance of understanding the problem Mimoto solves and shares insights on effective go-to-market strategies and customer acquisition. She also touches on the significance of mental health for founders and outlines her plans for scaling Mimoto in the future.

Takeaways:

Finding the right investors is crucial for startup success.
Cultural fit is essential when hiring early team members.
Remote work culture can be fostered through innovative tools.
Mimoto addresses the issue of impersonation in systems.
Identifying the ideal customer profile is key to customer acquisition.
Go-to-market strategies should be tested and refined continuously.
Effective marketing requires understanding the target audience's needs.
Mental health management is vital for founders' well-being.
Scaling requires consistency and repeatability in operations.

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Sound Bites:

"I love the build."
"Finding the right fit makes it a lot easier."
"You never want to hear someone say they don't have conviction."

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In this episode, we cover:

00:00 Introduction to Entrepreneurship Journey

03:03 Building Mimoto: The Early Days

05:49 Navigating Investor Relationships

09:08 Hiring for Culture and Enthusiasm

12:00 Creating a Remote Work Culture

14:53 Understanding the Problem Mimoto Solves

18:00 Finding Initial Customers

21:02 Go-to-Market Strategies and Lessons Learned

24:01 Effective Marketing Tactics

26:52 Managing Mental Health as a Founder

30:09 Future Plans for Mimoto

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Where to find Kris:

LinkedIn: https://www.linkedin.com/in/krisbondi/

Mimoto: https://www.mimoto.ai/

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Where to find Prateek:

LinkedIn: https://www.linkedin.com/in/prateekmathur

Activated Scale: https://www.activatedscale.com

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For inquiries about sponsoring the podcast, email prateek@activatedscale.com

Prateek Mathur

Before founding Activated Scale, Prateek spent the last 20 years selling for and building sales teams at startups and public companies. He has won numerous awards and recognitions over his sales career. Over the last 5 years, he has advised a number of startups on their GTM, sales hiring etc. Prateek has intricately seen the pitfalls that startups face when scaling their business and hiring sales talent. With Activated Scale, he aims to make sales hiring easier by connecting companies with experienced US-based sales talent fractionally. Prateek is fascinated by the drive of a startup founder and loves their passion, vision and mission to reimagine our world.