15+ years of self-sourced sales across real estate, financial products, and B2B SaaS. For the past 4+ years I've been the first and only SDR at PropFuel, joining as the 3rd employee with zero process in place and building the outbound function from scratch. 100% cold outbound at the start, consistently exceeding quota selling a category-creating SaaS product with no direct competitors into a market that required significant education before prospects would engage. As the company has grown, inbound has developed to roughly 60% of pipeline, a reflection of the brand awareness the team has built over time.
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