Sales Process

The No BS Guide to Objection Diffusion

Seasoned sellers know objections indicate interest. Yet overcoming them artfully remains imperative to advance transactions.

Rather than combatting objections directly through “ Yes, but” jujitsu, however, seek first to understand the true root behind raised concerns before responding appropriately.

This comprehensive guide reveals field-tested frameworks that help sellers diagnose actual objection drivers so they may diffuse them elegantly at the source through transparency, relevance and value.

Objections Addressed:

  • Why Are You Better Than Competitors?  
  • We Don't Have a Budget  
  • Your Price Is Too High
  • We Already Have a Solution

Let’s explore sustainable methods moving beyond objections toward organic deal progressions.“Why Are You Better Than Competitors?”

Instinct urges countering such positioning questions directly through feature shootouts. But understanding the true motivations behind them better serves advancement.

Rather than default “We’re better because...!” responses, first confirm if differentiation truly matters to their situation before tailoring relevant value.

Helpful frameworks:Convey Transparency

Rep: “Fair question - honestly not sure if we're better outright for your exact needs...Mind if I ask some questions to better understand your situation?”

This response demonstrates humility rather than overpromising.

Isolate True Differentiators  

Rep: “From what you’ve shared, seems capabilities X and Y resonate most with your goals. Our platform uniquely provides those while also enabling Z. Does this distinction matter for you compared to other options?”

Fact-based alignment surpasses generic “we’re better” positioning. Ask directly if differentiators address their situation.Spotlight Flaws

Rep: “ candidly, our setup process can be complex given customization flexibility. And phone support waits run 10 minutes occasionally. How might those limitations affect your users?”

Air shortcomings to validate sincerity and understand true compatibility.In a Nutshell:

Surface transparency builds credibility quickly. Isolate resonating strengths aligned to their exact needs. Uncover and discuss limitations to affirm mutual fit.

“We Don’t Have Budget”

Another common blockade - but again, sussing out the actual state reveals optimal responses tailored to reality.

Helpful approaches:Employ Humor to Disarm

Rep: "Chuckles...I can swing a Groupon if cheaper options exist here! But in all seriousness...”

Levity alleviates tension from sensitive topics before respectfully probing further.Explore Specific Constraints

Rep: “Sure, just to ensure I understand - what budget parameters exist? Are allocations frozen currently until Q3 figures arrive, or is this request just deprioritized presently?”

Asks clarifying questions instead of accepting initial rejection to expose actual bottlenecks while demonstrating engagement.Propose Alternatives

Rep: “If traditional budgets are committed elsewhere presently, would you be open to calculating potential ROI value if we progress usage in stages? Happy to explore creative financing options.”

Solutions orientation flips obstacles into potential pathways forward suitable to constraints surfaced.In a Nutshell:  

Humor tackles awkwardness. Targeted questions reveal truths missed by assumptions. Solutions focus channels obstacles into opportunities through creative alternatives.

“Your Price Is Too High”

Many underlying, unspoken concerns hide within this common pushback. But labels and precision questioning illuminate actual issues' focus areas.Label Explicitly

Rep: “It seems like there may be a few concerns wrapped together around value, priorities and spending authority - would you say that’s accurate?”

Labels disentangle vagueness into clear, isolated elements for inspection.Inquire on Comparison Baselines

Rep: “To ensure I grasp sensitivities, what existing spend levels or benchmarks are you weighing this investment against presently? “

Calls out referential anchors underlying perceived “high” prices instead of ambiguity around absolutes. Spotlight Cost of Inaction

Rep: “Given this supports sales productivity and your team is expanding rapidly, what degree of lead follow-up delays from status quo issues might justify investments recapturing that lost business?”  

It flips to an ROI view, clarifying true comparisons of expenditures vs missed opportunities.In a Nutshell:  

Get granular through labels, comparisons and cost implications instead of vagueness. Shape dialogue around upside potential beyond superficial price figures alone.

“We Already Have a Solution”

Again, it seems definitive, but possibilities exist that probe ambiguity within their incumbent landscape.

Potent approaches: Praise Existing Success

Rep: “Terrific to hear you have coverage for campaign needs already since that confirms spending priority around this initiative.”

Affirms buyer aligned with the problem/solution space proactively.Inquire Around Limitations

Rep: “Curious, where might current platforms fall short on capabilities as the complexity of multichannel execution expands across regions?”

Uncovers potential gaps through open-ended probing.Propose Future Scenarios  

Rep: “Looking ahead, I expect analytics needs to mature quickly across devices and formats. At scale, limitations tracking cookie-based data may necessitate upgrades - potentially our future-proof offering may suit needs?”

Flips existing assumptions to changing conditions, favouring alternative solutions ahead.

In a Nutshell:  

Praising, probing, and future pacing exposes opportunities to improve their status quo vs accepting the current state as perfectly solved.

Internalizing these principles for responsively addressing objections with empathy, inquisitiveness and vision positions interactions for mutual success.

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