Activated Scale

In this episode of the How I'm Building This Podcast, Prateek interviews Stefan Rust, founder of Truflation, exploring his entrepreneurial journey, the importance of co-founder relationships, and the challenges of hiring in startups. Stefan shares insights on navigating the ups and downs of entrepreneurship, the significance of quick decision-making, and the evolving landscape of cryptocurrency. He discusses the vision behind Truflation, strategies for user growth, and the necessity of feedback loops. The conversation also touches on mental health in entrepreneurship and the future aspirations for Truflation.

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Takeaways:

Stefan Rust's global upbringing shaped his entrepreneurial mindset.
Trust is crucial in co-founder relationships.
Entrepreneurship is often a lonely journey requiring resilience.
Hiring the right people is essential for startup success.
Quick decision-making is vital when realizing a hiring mistake.
The crypto journey began with a developer wanting to be paid in Bitcoin.
Mainstream adoption of crypto faces regulatory challenges.
Truflation aims to provide accurate economic data.
Building a user base requires understanding community needs.
Feedback loops are essential for product improvement.

Sound Bites:

"Hire slow, fire fast."
"We're not here to play nice."
"You have to learn how to sleep."

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In this episode, we cover:

00:00 Stefan Rust: A Global Entrepreneur's Journey

04:41 Navigating Co-Founder Relationships

07:12 Overcoming Entrepreneurial Challenges

11:37 Hiring for Success in Startups

15:11 The Importance of Quick Decisions

17:04 The Crypto Journey Begins

20:02 Challenges in Mainstream Adoption of Crypto

22:14 The Vision Behind Truflation

23:48 Growing a User Base: Strategies and Insights

26:32 Creating Effective Feedback Loops

27:55 Debating the Necessity of Tokens

30:11 The Scrappy Nature of Startups

33:03 Mental Health in Entrepreneurship

34:53 Future Aspirations for Truflation

Where to find Stefan:

LinkedIn: https://www.linkedin.com/in/stefanrust

Truflation: www.truflation.com

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Where to find Prateek:

LinkedIn: https://www.linkedin.com/in/prateekmathur

Activated Scale: ⁠https://www.activatedscale.com⁠

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For inquiries about sponsoring the podcast, email prateek@activatedscale.com

Prateek Mathur

Before founding Activated Scale, Prateek spent the last 20 years selling for and building sales teams at startups and public companies. He has won numerous awards and recognitions over his sales career. Over the last 5 years, he has advised a number of startups on their GTM, sales hiring etc. Prateek has intricately seen the pitfalls that startups face when scaling their business and hiring sales talent. With Activated Scale, he aims to make sales hiring easier by connecting companies with experienced US-based sales talent fractionally. Prateek is fascinated by the drive of a startup founder and loves their passion, vision and mission to reimagine our world.