17 Outbound Sales Automation Tools to Simplify Your Sales Process

According to HubSpot, sales teams that use automation tools can increase their productivity by 14.5%.  Efficiency is key in outbound sales. And you’ll be surprised to know that there are outbound sales automation tools that help streamline repetitive tasks, allowing sales teams to focus on high-value activities like closing deals and building relationships. 

These tools are designed to help you reach more prospects, nurture leads with personalized messaging, and measure campaign effectiveness—all while saving time and boosting productivity.

In this blog, we’ll explore 17 outbound sales automation tools that can help you scale your efforts, improve lead generation, and ultimately drive more sales.

What Are Outbound Sales Automation Tools?

Outbound sales tools are software solutions that automate and streamline your outbound sales efforts. These tools assist with lead generation, prospecting, outreach, follow-ups, analytics, and more. Whether you’re cold emailing or booking demos, they reduce manual work and boost consistency, giving your sales team the edge they need to succeed.

A McKinsey study found that 30% of sales activities can be automated, freeing up time for sales reps to focus on higher-value tasks like nurturing relationships and closing deals. With the time saved and efficiency gained, let’s look at the key features these tools offer to improve your outbound sales process.

Key Features of Outbound Sales Automation Tools:

• Lead Generation and Prospecting: Tools that automatically capture leads from multiple sources and segment them based on predetermined criteria, helping sales teams target the right prospects.
• Outreach Automation: Automates personalized emails, follow-up sequences, and social media engagement, ensuring that outreach happens consistently without manual intervention.
• CRM Integration: Most tools integrate directly with CRM systems, enabling a seamless workflow where prospect information is automatically updated, and follow-ups are triggered based on engagement data.
• Analytics and Reporting: Provides sales teams with real-time insights into the effectiveness of campaigns, lead conversion rates, and areas for improvement.

The Impact of Outbound Sales Automation on Sales Teams

As more sales teams utilize automation tools, the positive outcomes are clear. According to recent research, 92% of sales and marketing professionals reported positive feedback after using automation tools, a significant increase from the 72% who felt the same before trying them. This shows that, beyond efficiency, automation tools are dramatically improving team morale and success rates in outbound sales.

Now, let’s explore the key benefits these outbound sales tools bring to your team.

Top Benefits of Using Outbound Sales Tools

Outbound sales tools automate key tasks, boost efficiency, and help your team focus on building meaningful customer relationships. They improve lead targeting, improve follow-ups, and support data-driven decision-making at every stage of the sales process. Let’s explore the key benefits of outbound sales tools.

• Improves Efficiency: Automation reduces repetitive tasks like sending emails or scheduling follow-ups. According to Salesforce, 74% of employees who use automation report that it enables them to work more efficiently.
• Scalable Outreach: Reach hundreds of prospects with personalized messaging without burning out your team.
• Better Lead Quality: Many tools offer verified data or enrichment features to ensure you're targeting the right prospects.
• Higher Conversion Rates: Consistent follow-ups and data-driven insights help you close more deals, faster.

To make the most of these benefits, it’s important to choose the right tools that match your sales goals and team workflow.

What to Look for When Choosing Outbound Sales Automation Tools?

Choosing the right outbound sales tools can make or break your sales strategy. Focus on features that align with your goals, team size, and workflow to maximize impact and ROI.

• Ease of Use: Tools should be intuitive and quick to onboard.
• Integration: Choose platforms that connect seamlessly with your CRM, email client, and other tools.
• Automation Features: Look for sequencing, follow-ups, templates, and scheduling.
• Analytics & Reporting: The ability to measure success helps you iterate and optimize.

Also read: Essential Sales Tools For Startups And Strategies To Grow

With these key factors in mind, let’s explore some of the top outbound sales automation tools that can help elevate your sales game.

List of 17: Outbound Sales Automation Tools

If you're looking to automate outbound sales without drowning in manual tasks, these 17 tools can help make your sales process faster, smarter, and more productive. Here's what each one brings to the table.

1. Salesforce

Salesforce is a powerful CRM that helps manage leads, automate workflows, track email engagements, and personalize sales cadences. Its Sales Cloud provides deep insights into pipelines, forecasting, and performance tracking. 

The Starter Suite costs $25/user/month and includes basic CRM tools like email marketing, sales processes, customer service, and a storefront builder. The Pro Suite, at $100/user/month, adds real-time chat, automation, quoting, forecasting, and AppExchange access. Salesforce Foundations is free for Enterprise Edition users, offering key CRM feature add-ons.

2. HubSpot Marketing Hub

HubSpot Marketing Hub allows teams to run targeted email campaigns, automate lead nurturing, and segment contacts based on behavior. Its marketing automation features work seamlessly with the CRM to support lead handoff to sales.

The Free tools plan costs $0/ month and offers basic features at no charge. The Starter plan begins at $15 per user/month, making it ideal for small teams. The Professional plan starts at $800/month, while the Enterprise plan begins at $3,600/month, catering to larger organizations with advanced needs.

3. Gong

Gong captures and analyzes sales calls, emails, and meetings to provide deal intelligence and coaching insights. It helps reps understand what works in conversations, enabling data-backed improvements to close rates.

Gong pricing starts at $1,200 per user/year, with a platform fee based on team size. It offers custom plans tailored to your needs, with free tech stack integration. Fill out the form to get a personalized quote.

4. Cognism

Cognism offers AI-powered prospecting, real-time B2B contact data, and GDPR-compliant phone and email details. It allows you to find decision-makers, enrich CRM data, and trigger outreach campaigns directly from its interface. Cognism provides tailored pricing plans designed to fit your specific business needs.

5. LinkedIn Sales Navigator

Sales Navigator lets you find and reach out to ideal prospects using advanced search filters, lead recommendations, and CRM integrations. It also alerts you to job changes and buyer intent signals from your saved leads. 

Pricing starts at $99/month for the Core plan, $149/month for Advanced, and from $1,600/year for the Advanced Plus plan.

6. ZoomInfo

ZoomInfo provides a comprehensive database of verified B2B contacts and company info. It offers intent data, buyer signals, and enrichment tools that integrate with your CRM to boost lead quality and conversion rates. Tailored pricing available based on your team's needs.

7. Apollo.io

Apollo.io combines sales engagement with an extensive contact database. It includes email sequencing, call dialers, account targeting, and task management—all within a single dashboard that helps reps manage outreach efficiently.

Pricing starts with a Free plan at $0/month. The Basic plan is $59/month. Professional costs $99/month, and the Organization plan is $119/month.

Also read: Best Sales Tools for Growing Startups

8. BuiltWith

BuiltWith gives you tech stack insights by analyzing what technologies companies use on their websites. This tool is ideal for identifying qualified leads based on the software they’re already using or their recent changes. 

The pricing consists of three plans: the Basic Plan at $295/month, the Pro Plan at $495/month, and the Team Plan at $995/month for larger teams.

9. Seamless.ai

Seamless.ai helps you build targeted prospect lists with real-time contact verification. It integrates with CRMs and provides workflows for email, phone, and social selling, helping teams connect with accurate, ready-to-engage leads.  

Pricing available upon request.

10. Outreach

Outreach utilizes AI-driven insights to evaluate interaction sentiment, deal closure probability, job roles, and more. Helping you pinpoint high-intent leads that align with your ideal customer profile and rescue deals at risk. 

It also offers powerful sales sequences that let you automate and personalize outbound email campaigns at scale.. Pricing available upon request.

11. SalesLoft

SalesLoft offers sales cadence automation, email tracking, call recording, and coaching insights. It helps teams stay on top of outreach activities while offering a clear view into engagement performance and rep efficiency. 

Pricing available upon request.

12. HubSpot Sales Hub

HubSpot Sales Hub includes contact tracking, email templates, sequences, meeting scheduling, and pipeline management. Its easy-to-use interface allows sales reps to manage deals, automate follow-ups, and close more efficiently.

The pricing starts with the Free plan at $0 per month, the Starter plan from $15 per user/month, the Professional plan from $90 per user/month, and the Enterprise plan from $150 per user/month.

13. Calendly

Calendly eliminates back-and-forth emails by allowing prospects to book meetings directly from your calendar. It integrates with tools like Zoom, Google Meet, and CRMs, making it easy to set appointments without friction.

The Free plan is available with Standard starting at $10/member/month, Teams at $16/member/month, and Enterprise starting at $15,000/year.

14. Zoom Scheduler

Zoom Scheduler lets you create meeting links and sync them with calendars in just a few clicks. It works directly within Zoom and helps sales teams set up discovery or demo calls faster, especially during outbound campaigns.

Zoom offers a Basic plan for free, with Pro starting at $159.90/user/year and Business at $219.90/user/year. Business Plus and Enterprise plans are available upon request.

15. Slack

Slack enhances team collaboration through real-time messaging, file sharing, and integration with CRMs, calendars, and task tools. Sales teams use it to share updates, monitor deal progress, and quickly respond to leads or internal blockers.

Slack’s pricing is tiered to suit different business needs. The Pro plan starts at $8.75 per user per month. The Business+ plan is priced at $15 per user per month. For larger organizations, the Enterprise Grid plan offers custom pricing upon request.

16. Asana

Asana helps manage sales projects and outbound campaigns with task assignments, timelines, and workflow automation. It’s ideal for aligning marketing and sales efforts, tracking outreach plans, and ensuring deadlines are met.

Asana offers tiered pricing based on your team's needs. The Starter plan is priced at $10.99 per user per month, while the Advanced plan comes in at $24.99 per user per month. 

17. Monday.com

Monday.com offers customizable sales pipelines, task boards, and automation to manage leads and outbound sequences. With its visual dashboards, teams can easily track progress, assign responsibilities, and stay on top of every touchpoint.

Monday.com pricing starts with a Free plan for up to 2 users. Paid plans begin at $9/user/month (Basic), $12/user/month (Standard), and $19/user/month (Pro), billed annually for a minimum of 3 users. Enterprise pricing is available on request.

Also read: Sales Tools Needed to Succeed

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Now that you've explored some of the top tools available, let’s learn more about tips for optimizing your outbound sales automation strategy.

Tips for Outbound Sales Automation

Maximizing the potential of outbound sales automation requires strategic planning and a focus on continuous improvement. By following best practices, you can ensure that your tools drive results and improve your team's performance.

• Start with a Clear ICP: Identify your ideal customer profile (ICP) and segment leads by demographics, firmographics, and behavior. Use AI to spot high-potential prospects.
• Use AI for Lead Gen & Scoring: Utilize AI tools to source leads from platforms like social media and directories, then score them to focus on those most likely to convert.
• Automate Tasks & Email Sequences: Streamline repetitive tasks like data entry and meeting scheduling. Set up automated, personalized email sequences and structured sales cadences.
• Personalize Outreach: Even with automation, personalize your messaging using AI to tailor content to each lead.
• Build Strategic Sales Cadences: Create cadences with a mix of calls, emails, and social touches that align with your audience and sales goals.

Conclusion

Outbound sales automation tools make your workflow faster, smarter, and more consistent, freeing time to focus on closing deals. But tools alone don’t drive results. It takes skilled reps to ask the right questions, tailor the message, and follow through. That’s where we come in.

We at Activated Scale help you hire pre-vetted sales talent with proven outbound experience and a deep understanding of your ideal buyers. Whether you're scaling up or down, we make it easy to build your outbound sales team without the hassle.

Hire top outbound sales reps today!