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Forget everything you thought you knew about outsourcing. In 2025, sales outsourcing has evolved from a stopgap measure into a non-negotiable strategy for scalable growth.
The goal? To liberate your internal A-players from the grind of lead generation and prospecting. In this way, they can do what they do best: Close the deals.
The data speaks for itself. 80% of executives have decided to invest in third-party outsourcing in 2025. The reason is simple: focus. When expert external teams are armed with the right technology, they become a precision-guided system for pipeline stage creation.
That is why the best tools for sales outsourcing assist the outsourced team the most. But how do you ensure you’re choosing the right one? No worries at all!
We're breaking down all the essential tools that enable outsourcing businesses to scale revenue in this guide.
A Quick Overview
- Sales outsourcing tools help businesses automate lead generation with AI-powered platforms and CRM systems.
- AI-driven tools like Crystal Knows and Sybill enhance outreach more effectively.
- Sales engagement tools such as Salesloft and Reply.io organize multichannel outreach, helping teams track communication effortlessly.
- Conversation intelligence tools like Gong and Chorus analyze sales calls to provide insights, improving team performance.
- To maximize sales outsourcing success, choosing the right tools like CRM platforms, lead generation systems, and AI tools is essential.
What are Sales Outsourcing Tools?
Sales outsourcing tools are the bridge between your company and your outsourced experts. They create a shared workspace for automating tedious tasks and providing the data-driven insights needed to optimize campaigns in real-time.
This allows your partners to dedicate their energy to high-impact work, building relationships, and closing business.
Types of Sales Outsourcing Tools You Need:
Not all sales outsourcing tools are created equal. So, simply having them isn't enough, as you need the right ones. This framework will help you evaluate your options based on key criteria, ensuring your investment directly supports your sales goals.
Here are the types of tools you need:
- CRM Tools: Help manage customer relationships and track interactions.
- Sales Prospecting Tools: Identify and qualify high-potential leads efficiently from the top-of-the-funnel stage.
- Sales Engagement Platforms: Automate multi-channel communication and follow-ups.
- Cold Calling Tools: Organize outbound calling and increase productivity.
- Scheduling and Communication Tools: Eliminate the back-and-forth of trying to find a time that works for you and your leads.
- AI Sales Tools: Provide data-driven insights and automation for better sales targeting.
- Lead Generation Tools: Assist in identifying and qualifying new leads from the middle-of-the-funnel stage.
- Conversation Intelligence Tools: Analyze sales calls to provide actionable feedback for improvement.
- Training and Coaching Tools: Enhance sales team performance through real-time feedback, training modules, and performance tracking.
- Deal Acceleration Tools: Speed up the sales cycle by automating follow-ups and moving deals through the pipeline stages faster.
- Analytics and Reporting Tools: Gather data insights and performance metrics to optimize strategies and measure success.
After seeing the advantages, you've decided to outsource sales to scale faster. However, a critical challenge remains. How do you ensure an external team is equipped with the most helpful tools?
The answer lies in the best market-ready tools you equip them with. What are those? We’ll find out soon.
Also Read: 30+ Top Sales Automation Tools
24 Best Tools for Sales Outsourcing
Let's be real: A fancy tool in the wrong hands is just an expensive paperweight. You need the tools that your outsourced team will actually use to crush their targets without getting overwhelmed. Because 66% of sales reps are unable to manage all the provided tools.
Here’s your shortlist of tools for what actually works:
- CRM Tools
- HubSpot CRM
- Pipedrive
- Sales Prospecting Tools
- LinkedIn Sales Navigator
- ZoomInfo SalesOS
- Sales Engagement Tools
- Salesloft
- Reply.io
- Cold Calling Tools
- Aircall
- PhoneBurner
- Scheduling and Communication Tools
- Calendly
- Nextiva
- AI Sales Tools
- Crystal Knows
- Sybill
- Lead Generation Tools
- Leadfeeder
- Hunter.io
- Conversation Intelligence Tools
- Gong
- Chorus
- Training and Coaching Tools
- Mindtickle
- Bigtincan Readiness (formerly Brainshark)
- Deal Acceleration Tools
- Aviso Accelerate
- Outreach
- Analytics and Reporting Tools
- Microsoft Power BI
- Zoho Analytics
- All-in-One Sales Automation Tools
- Artisan
- Salesforce Sales Cloud
CRM Tools
Scattered customer data means missed opportunities. A CRM solves this by centralizing all interactions, helping your team to uncover key insights without the guesswork.
G2 Rating: 4.4/5
HubSpot CRM is a leading choice for outsourced sales teams due to its user-friendly customer relationship management. It’s perfect for teams that want to scale without the complexity often associated with traditional CRMs.
Key Features:
- Automated Lead Scoring: Automatically prioritizes leads based on engagement, helping sales teams focus on the most promising prospects.
- Email Tracking and Scheduling: Provides real-time insights into how prospects are interacting with your emails, ensuring timely follow-ups.
- Deal and Task Management: Visual pipeline and task management tools to keep outsourced sales teams organized and productive.
Pricing: Free for basic features, Marketing Hub Professional: $800/month.
G2 Rating: 4.3/5
Pipedrive is a highly intuitive CRM designed to help sales teams focus on closing deals. It is designed to minimize distractions and maximize efficiency. So it allows your sales team to concentrate on converting leads.
Key Features:
- Visual Pipeline: Offers a clear and organized view of deals at every stage, making it easy to track and manage sales processes.
- AI Sales Assistant: Prioritizes leads based on activity and likelihood of closing, guiding outsourced teams to focus on the right opportunities.
- Customizable Automation: Automates follow-ups and repetitive tasks, allowing your team to focus on higher-value activities.
Pricing: For the Essential Plan: $14/month.For Professional Plan: $69/month.
Need help scaling with CRM tools? Hire Sales Development Representatives (SDRs) from the Fractional Selling service at Activated Scale. These professionals can quickly integrate with systems like Salesforce or HubSpot to drive leads and growth.
Sales Prospecting Tools
Stop guessing which leads are worth your time. Sales prospecting tools do the heavy lifting, pinpointing your best potential customers. So your reps can focus on closing deals, not chasing dead ends.
G2 Rating: 4.3/5
LinkedIn Sales Navigator is one of the most powerful tools for B2B sales professionals, enabling them to prospect and engage with decision-makers effectively. It helps find the right prospects, making it easy to focus outreach efforts on high-quality leads.
Key Features:
- Advanced Search Filters: Enables segmentation of prospects based on role, company size, industry, and more for precise targeting.
- InMail Messaging: Let users reach out to decision-makers directly, even if they are not within your LinkedIn network.
- Real-Time Activity Updates: Keeps you informed of prospect activity, allowing for timely and relevant engagement.
Pricing: Custom pricing is available based on different features.
G2 Rating: 4.5/5
ZoomInfo is a powerful sales intelligence tool that provides access to an extensive database of companies and decision-makers. With it, sales teams can find and target the right prospects faster, improving conversion rates.
Key Features:
- AI-Powered Lead Prioritization: Uses intent data to identify prospects most likely to buy, allowing outsourced teams to focus on high-potential leads.
- Firmographic and Technographic Data: Provides deep insights into company structures and technologies used.
- CRM Integration: Automatically syncs lead data with existing CRM systems for better lead management.
Pricing: Custom pricing based on business needs.
Sales Engagement Tools
Is your sales team drowning in manual outreach? Struggling to track who was called, what was said, and what comes next? Sales engagement tools solve this by putting all communication on rails.
They automate follow-ups, log every activity automatically, and ensure no lead slips through the cracks.
G2 Rating: 4.5/5
Overview: Salesloft is a leading sales engagement platform that facilitates multichannel communication and efficient outreach management. It is ideal for outsourced sales teams that need to manage large-scale outreach and track interactions.
Key Features:
- Pre-Built Sales Cadences: Automates outreach sequences, ensuring timely and consistent follow-ups for outsourced sales teams.
- Built-in Coaching Tools: Helps sales managers to provide actionable feedback, improving the performance of outsourced sales reps.
- Customizable Reporting: Offers detailed insights into team performance to refine strategies and adjust outreach efforts.
Pricing: Custom pricing based on team needs.
G2 Rating: 4.6/5
Reply.io automates the entire cold email process, from crafting to sending and following up. It is an excellent choice for sales outsourcing teams as it integrates with email, LinkedIn, and phone.
In this way, sales reps engage prospects across multiple channels.
Key Features:
- AI SDR: Automatically sends personalized follow-up emails to keep engagement consistent without manual intervention.
- Multichannel Engagement: Supports outreach through preferred communication channels.
- Deliverability Toolkit: Helps ensure high email delivery rates, avoiding spam filters and improving campaign performance.
Pricing: Starts at $89/user/month.
With Fractional Sales Leadership service from Activated Scale, you can work with a Fractional VP of Sales to build custom sales engagement strategies. You can hire based on their expertise in using tools like Salesloft to maximize productivity.
Cold Calling Tools
If your reps are still wasting time on manual dials and paper notes, you're losing deals. Modern cold calling tools use power dialers, call recording, and AI-powered conversation intelligence to eliminate busywork. This section shows you how to arm your team for success.
G2 Rating: 4.4/5
Aircall is a cloud-based phone system designed to integrate with your CRM. It is perfect for sales teams who need to maintain efficient phone communication while tracking key metrics.
Key Features:
- Call Monitoring and Analytics: Tracks call performance and provides real-time insights into sales rep activity.
- Multi-Channel Communication: Supports voice, SMS, and call center functionalities, enabling seamless communication with prospects.
- Integration with CRM: Syncs with platforms like Salesforce to provide a holistic view of customer interactions.
Pricing: Starts at $30/user/month.
G2 Rating: 4.7/5
PhoneBurner is a powerful autodialer that helps sales outsourcing teams increase their productivity and connect with more prospects. It automates the dialing process, saving time and boosting efficiency.
Key Features:
- Power Dialer: Automates the dialing process, allowing sales teams to reach more prospects in less time.
- Lead Distribution: Customizes lead distribution to ensure reps connect with the right prospects based on predetermined criteria.
- Real-Time Reporting: Provides actionable insights into team performance and campaign effectiveness, helping managers make data-driven decisions.
Pricing: Starts at $140/user/month.
Scheduling and Communication Tools
These tools turn coordination from a challenge into an advantage. They keep deals moving forward seamlessly. This means less time spent on admin, fewer dropped leads, and a unified front that inspires prospect confidence.
G2 Rating: 4.7/5
Calendly is a scheduling tool that eliminates the back-and-forth of scheduling meetings. It ensures smooth scheduling, saving time and improving efficiency for both sales reps and prospects.
Key Features:
- Automated Scheduling: Automatically syncs with your calendar and provides an experience for both your team and prospects.
- Customizable Availability: Gives you full control over scheduling, ensuring meetings are set at convenient times.
- Integrations with Video Tools: Works with platforms like Zoom, allowing for quick virtual meeting setups.
Pricing: Free for basic features, Standard: $10/month, Teams: $16/month.
G2 Rating: 4.5/5
Nextiva is a unified communication platform that combines voice, video, and messaging into one system. Perfect for ensuring that outreach is consistent and effective across multiple channels.
Key Features:
- Unified Communication: Combines voice, video, and messaging, making it easier to manage conversations from a single platform.
- Advanced Call Analytics: Provides insights into call performance to optimize their outreach efforts.
- Auto-Generated Call Transcripts: Transcribes calls automatically for easy reference and improved follow-up strategies.
Pricing: Core: $15/user/month, Engage: $25/user/month, Power Suite CX: $75/month.
AI Sales Tools
Gone are the days of gut-feeling decisions and manual grunt work. It’s the difference between guessing where to put efforts and having a precise map that leads you right.
G2 Rating: 4.6/5
Crystal Knows is a powerful AI-driven tool designed to analyze prospects' personalities and customize your communication approach accordingly. It is for outsourced sales teams that need to ensure their outreach is personalized and effective at scale.
Key Features:
- Personality Insights: Uses AI to understand a prospect's communication style, ensuring you approach them the right way.
- Communication Tips: Provides actionable advice on how to engage with each prospect, helping you enhance the quality of conversations.
- Integration with CRM and Email: Smoothly integrates with your CRM and email tools. So, it delivers personality insights directly into your sales process.
Pricing: Free for the basic plan. Premium starts at $49/month.
G2 Rating: 4.8/5
Sybill is an AI tool designed to analyze video calls and track engagement signals like body language, tone, and facial expressions. It provides detailed post-call summaries and follow-up suggestions to improve sales effectiveness.
Key Features:
- Real-Time Engagement Tracking: Analyzes body language, tone, and expressions during calls to gauge engagement and interest.
- Call Summaries: Generates automatic call summaries and action items, saving time and enhancing follow-up strategies.
- Integration with Zoom: Syncs with Zoom to integrate into your sales process, ensuring no insights are missed.
Pricing: The Starter plan is available at $19/user/month.
Try Activated Scale’s Contract-to-Hire Sales Recruiting service to hire vetted sales professionals. They can ensure to use AI tools like Crystal Knows and Sybill for enhanced engagement.
Lead Generation Tools
If your sales pipeline is looking thin, you need a systematic way to fill it. Lead gen tools are the system. Here, we'll explore the software that automates the hunt for new prospects, ensuring your team always has someone new to talk to.
G2 Rating: 4.3/5
Leadfeeder helps outsourced sales teams generate high-quality leads by identifying website visitors. With Leadfeeder, outsourced sales teams can focus on prospects who have already shown interest, improving the conversion rate.
Key Features:
- Identifies Website Visitors: Tracks anonymous website visitors and identifies potential leads based on their activity.
- Lead Scoring: Prioritizes leads based on their website engagement, ensuring the focus is on the most promising prospects.
- CRM Integration: Automatically syncs lead data with your CRM for smooth lead management and follow-ups.
Pricing: A Free plan is available.
G2 Rating: 4.4/5
Hunter.io is a simple yet effective tool that helps outsourced sales teams find professional email addresses at scale. It simplifies the lead generation process and makes it easier to reach out to the right people.
This also includes an email verification tool to ensure accuracy.
Key Features:
- Domain Search: Easily find all email addresses linked to a specific domain, organizing the prospecting process.
- Email Verification: Ensures the accuracy of your contact data, reducing bounce rates and increasing outreach effectiveness.
- API for Integration: Integrates smoothly with CRM systems to enable automated lead management and outreach.
Pricing: Free for up to 50 credits, Paid plans start at $34/month.
Conversation Intelligence Tools
Conversation intelligence tools are like a coach that never misses a meeting. They analyze call audio to give you an unbiased record of what actually works.
This means you can finally understand why deals close. After that, you can replicate your top performers and train your team on the specific keywords and behaviors.
G2 Rating: 4.8/5
Gong is a comprehensive conversation intelligence tool that records and analyzes sales calls. It provides actionable insights into your sales calls, helping outsourced sales teams improve their pitch.
Key Features:
- Conversation Analytics: Tracks important metrics like talk-to-listen ratios and identifies key conversation patterns.
- Real-Time Coaching: Provides managers with live feedback during sales calls, helping them guide their teams to success.
- CRM Integration: Syncs all call data directly with your CRM to give you a centralized location for sales insights.
Pricing: Custom pricing based on usage.
G2 Rating: 4.5/5
Chorus uses AI to analyze sales conversations and provide insights that help sales teams improve their effectiveness. For outsourced teams, Chorus allows managers to coach reps in real time and understand what drives successful sales outcomes.
Key Features:
- Conversation Intelligence: Identifies key moments such as buying signals and competitor mentions, enabling sales teams to act on them promptly.
- Real-Time Coaching: Offers actionable feedback in real-time to help reps improve their performance during sales calls.
- Advanced Analytics: Reveals conversation patterns and opportunities for improvement to fine-tune their sales strategies.
Pricing: Custom pricing is available.
Training and Coaching Tools
Deliver personalized, data-driven feedback to reps. They create a culture of continuous learning, ensuring your outsourced team consistently adapts its strategies for maximum impact.
G2 Rating: 4.7/5
Mindtickle is an advanced training and coaching platform designed to enhance sales effectiveness. How? It does so by offering engaging and interactive learning experiences.
Key Features:
- Gamified Learning: Uses competitive elements to keep reps motivated and engaged.
- Role-Specific Training: Customizes learning paths based on each rep's role and experience level.
- Real-Time Performance Analytics: Provides data-driven insights to help managers coach reps effectively.
Pricing: Custom pricing based on team size.
G2 Rating: 4.4/5
Brainshark is a sales training platform that provides teams with video-based content to enhance learning and skill development.
Key Features:
- Content Library: Offers a variety of sales training materials to improve skills.
- Performance Tracking: Monitors sales reps’ progress through training modules.
- Mobile-Friendly Training: Allows reps to access training content on the go.
Pricing: Custom pricing based on the number of users.
Deal Acceleration Tools
Deal acceleration tools help speed up the sales cycle by ensuring that no opportunity is delayed or overlooked. These tools ensure that every sales interaction is aligned with the buyer’s intent, leading to increased conversions.
G2 Rating: 4.4/5
Aviso Accelerate is an AI-powered deal acceleration platform that offers real-time insights into deal pacing and potential risks. It combines AI Deal Maps™ with behavioral analytics to guide sales teams through the complexities of the sales process.
Key Features:
- AI Deal Maps™: Visual representations of deal dynamics, highlighting key activities and interactions that influence deal outcomes.
- Nudges and Alerts: Proactive notifications about stagnant deals, upcoming close dates, and necessary updates to keep deals on track.
- Sentiment Analysis: Analyzes email and communication sentiment to gauge buyer intent and adjust strategies accordingly.
- Mobile Insights: Provides sales reps with on-the-go access to deal insights, ensuring they are always prepared for client interactions.
Pricing: Custom pricing based on team size and requirements.
G2 Rating: 4.3/5
Outreach is a comprehensive sales engagement tool designed to help teams accelerate deal closures by managing outreach. It provides sales teams with the tools to track, communicate, and follow up effectively.
Key Features:
- Automated Workflows: Organizes outreach by automating follow-ups and task reminders, keeping deals moving through the pipeline.
- Engagement Analytics: Provides insights into prospect interactions to act quickly when engagement is high.
- Deal Tracking: Keeps track of all activities and communications related to deals, offering a clear overview of where each opportunity stands.
Pricing: Custom pricing based on team needs.
Need to accelerate your deals? Contact Activated Scale to hire from Fractional Sales Leadership, and they can help you design strategies that close deals faster.
Analytics and Reporting Tools
Analytics and reporting tools are essential for sales teams aiming to transform raw data into actionable insights. These tools help identify trends, measure performance, and make informed decisions to drive revenue growth.
G2 Rating: 4.5/5
Microsoft Power BI is a powerful business analytics service that enables sales teams to share insights and make data-driven decisions.
Key Features:
- Interactive Dashboards: Create real-time, interactive dashboards that provide a comprehensive view of sales performance.
- Data Integration: Connects directly to the tools you already use, like your cloud platforms, unifying your data in one place.
- Advanced Analytics: Uses AI and machine learning to identify patterns and predict upcoming sales.
- Collaboration Tools: Facilitates the sharing of reports and dashboards across teams for collaborative decision-making.
Pricing: Provides a free plan with restricted features. The pro version starts at $14 per user/month.
G2 Rating: 4.3/5
Zoho Analytics is a self-service BI and analytics platform that allows sales teams to create insightful reports and dashboards.
Key Features:
- AI-Powered Insights: Provides AI-generated insights to help identify sales trends and anomalies.
- Customizable Reports: Offers drag-and-drop functionality to create customized reports and dashboards.
- Data Blending: Enables the integration of data from various sources for a holistic analysis.
- Collaboration Features: Helps with sharing and collaboration on reports and dashboards within teams.
Pricing: It is free for personal use, and professional pricing starts at $48/month.
All-in-One Sales Automation Tools
Why juggle a dozen apps? All-in-one AI sales platforms combine your CRM, lead scoring, and pipeline management into a single, automated engine.
The result? Smoother processes, less busywork, and a direct boost to your team's performance.
G2 Rating: 3.5/5
Artisan is an AI-driven sales automation platform that handles lead generation, outreach, and follow-ups, automating up to most of the outbound sales tasks.
Key Features:
- Email deliverability tools: Provide a feature to ensure emails land in inboxes and avoid spam filters.
- Unified platform: Offers a single, consolidated software platform for various outbound sales functionalities.
- Human-AI collaboration: Aims to enhance productivity and efficiency by integrating human and digital workers.
Pricing: A Custom quote is available for various team sizes and requirements.
G2 Rating: 4.4/5
Salesforce Sales Cloud is a well-known Customer Relationship Management (CRM) solution. It enables sales teams to manage leads, track performance, and automate essential tasks.
Salesforce is specially used for its scalability and flexibility.
Key Features:
- Customizable Dashboards: Provide real-time insights into pipeline performance and help sales teams make data-driven decisions.
- AI-Powered Sales Forecasting: Uses AI to predict sales trends, so teams can prioritize opportunities with the highest probability of conversion.
- Lead and Opportunity Management: Tracks prospects through every stage of the sales process, ensuring no opportunity is overlooked.
Pricing: Starts at $25/user/month.
Onboard top talent on a trial basis who can use Gong and Chorus to analyze conversations and improve your sales strategies. Use the Contract-to-hire Recruiting service from Activated Scale to hire the top talent in the U.S.
So you know the top contenders. But which one actually deserves your investment?
The best tool for sales outsourcing isn't the one with the most features. Contrarily, it should integrate smoothly with your process and directly address your business goals. To make the right choice, keep these critical factors in mind.
Criteria for Choosing the Best Tools for Sales Outsourcing
So you know the top contenders. But which one actually deserves your investment? The right one acts as a force multiplier. On the other hand, the wrong one may cost thousands in lost hours of productivity, resulting in an inefficient team.
If your goal is to search for tools that directly address your unique business needs, think wisely.
To make the process easier, use these criteria when evaluating the best tools for sales outsourcing:
1. Integration Capabilities
The best tools for sales outsourcing should easily integrate with your existing technology. For example, CRM platforms, marketing tools, and communication systems.
Tools that integrate easily with your systems help reduce data silos and provide a unified view of customer interactions.
2. Scalability
As your sales outsourcing efforts grow, you’ll need tools that can scale with your business. From managing more leads or handling a higher volume of calls, choose tools that offer flexible pricing plans.
Don’t forget to look for scalable features as well that can expand with your needs.
3. User-Friendliness
Sales outsourcing tools should be intuitive and easy to use. Complex systems can delay adoption and lower team productivity. Opt for tools that simplify tasks like lead management, communication, and data entry.
In this way, your outsourced sales team can focus on delivering results.
4. Reporting and Analytics
Data-driven decisions are key to successful sales outsourcing. The best tools offer strong reporting and analytics to monitor the effectiveness of your campaigns.
Look for tools that provide detailed insights into your team’s activities and performance metrics, allowing for continuous improvement.
Use these criteria not as a checklist, but as a filter. The right choice will feel less like adding software and more like hiring a key player for your team.
Read Also: Essential Sales Tools For Startups And Strategies To Grow
Final Thoughts
Look, we get it. You want more sales, but hiring a full team is a massive headache. Sales outsourcing can be the answer, but it’s about the people using it.
Because the best tools in the market (AI prospecting, slick CRMs, call intelligence) only work when they're in the hands of experts.
That’s where we come in. Activated Scale isn’t another vendor; our experts are your sales partner. We provide the experienced salespeople you need, without the long-term commitment.
Ready to see what real sales execution looks like? Book a call with us, and we’ll help you turn your sales goals into actual revenue.
FAQs
- What are sales outsourcing tools?
Sales outsourcing tools are platforms designed to help businesses automate and simplify their sales processes. The external team uses advanced technologies for lead generation to close deals. - How can AI improve sales outsourcing?
AI tools help sales outsourcing teams by automating repetitive tasks, providing data-driven insights, and personalizing outreach efforts. It leads to higher efficiency and better engagement with prospects. - What types of tools are best for sales outsourcing?
The best tools include AI sales tools, CRM systems, lead generation platforms, sales engagement tools, and conversation intelligence tools. All of these help organize workflows and enhance outreach efforts. - How do I choose the right sales outsourcing tools?
Look for tools that fit your sales goals and offer advanced features like automation, personalization, and analytics to drive better results.
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